Reborn from "Mottainai Waste" by Kurabo

Founded in 1888,  KURABO is one of the few remaining cotton spinning companies in Japan today.
Joins them again this year at the next Denim Première Vision Show on the 3rd and 4th December in London.

LooPLUS is a sustainability project in which sewing off-cuts are used for raw material for new products.

Did you know that there is always “cutting waste” when making clothes?

KURABO is addressing waste with a  “Mottainai” approach, using technology and ideas to create from it something new with value, in an effort to contribute to a continuous recycling-oriented society.

The reality of “Mottainai Waste” when making clothes manufacturing.

During clothing manufacturing, about 15% of fabric becomes cutting waste. In other words, when seven shirts are made, one entire shirt of fabric is wasted. This entire quantity of off-cut waste is disposed of without being reused.


  • Reliable traceability in the supply chain of KURABO & EDWIN JAPAN
  • Upcycling system by reclaiming the denim cutting wastage from EDWIN JAPAN
  • Sustainability for the next generations through KURABO’s unique technology
  • High-quality control by KURABO & EDWIN JAPAN


Visible Traceability
LooPLUS DENIM enables true traceability throughout the supply chain. Consumers can access the information through a QR CODE attached to each garment.

  • KURABO provides the original hang-tags with QR CODES to attach to the garments.
  • Consumers can read the QR CODE with their smartphones. It provides a URL to view the LooPLUS DENIM movie.
  • The movie shows the process from denim cutting wastage to LooPLUS DENIM.

« Mottainai », The Universal Environmental Language


The 3Rs of environmental activities. Respecting earth’s Irreplaceable natural resources.

« Mottainai » is the Japanese spirit with a 4R approach.


UPCYCLING SYSTEM by reclaiming denim cutting wastage from EDWIN JAPAN


Come to Denim Première Vision Show in London this 3rd and 4th December 2019 to discover their newest ideas and looks.

If you want to discover more about this company >


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