Première Vision Marketplace : Initial results

True digital evolution for the entire fashion sector, the Première Vision Marketplace, an unprecedented B-to-B e-commerce platform for the sector, has, as of last September, become reality.



Developed in the interest of providing new tools to allow manufacturers and buyers to prolong their relationships throughout the year, the Première Vision Marketplace is a way to increase business opportunities for suppliers, while facilitating the sourcing of materials for brands.

The Marketplace magazine enriches the B to B platform with trend presentations and analysis that allow buyers to draw on the expertise of Première Vision. Product news is also decoded on a daily basis by the show’s teams, in direct relationship with exhibitors’ latest collections.


As of its first 3 months of activity, the Première Vision Marketplace has :

  • 206 active shops
  • 1,500 products online
  • 17,000 unique visitors
  • 105,000 page-views
  • 335 orders for samples


What our customers say

« With product photos and advanced search tools (product category, price range), placing an order on Première Vision Marketplace is easy and user friendly. And I received my order within the week. »

Materials Sourcing and Supplies, Maje

What our suppliers say

« Première Vision Marketplace reaches a vast number of contacts around the world, meaning that we receive requests for samples from both Europe and Asia. The added value of this service for our company is that we reach a considerable number of big and small companies that are unable to attend our fashion shows. I highly recommend this tool for building business relationships and closer ties with customers, and for promoting products and expertise. »

Creative and Marketing Director, FCN TEXTILES

The Marketplace offer continues to develop with the arrival of the spring summer collections. As of February, tanners’ catalogs will go online, followed in May 2019 by those of the denim specialists, then in September 2019 collections by manufacturers of components and accessories.


Come and discover the Première Vision Marketplace over coffee

To assist and inform exhibitors and visitors, and the press as well, the Marketplace team will be at the show, ready to welcome you for coffee and more information at three dedicated meeting places: the square in Hall 6, and at stands 5B1 (Hall 5) and 3I15 (Hall 3).


WEARABLE LAB conference area
Wednesday 13 February
2 – 2:30 : How to source online using the Première Vision Marketplace?
With Gaël Seguillon, Director of the Marketplace


> More Information

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