New: Blossom Première Vision x ASVOFF


This July, Blossom Première Vision is launching a collaboration with ASVOFF -A Shaded View on Fashion Film. Two screenings of films from the 2017 Festival line-up will take place daily during the show. Diane Pernet, founder and director of the festival, will be the guest of honour at the show cocktail on Wednesday 4 July from 6pm to 8pm.

From 9 to 11 June 2017, over three-days, more than 100 films have been screened at ASVOFF, the world’s first film festival dedicated to fashion, style and beauty. In addition to the 70 in-competition films there are 2 out of competition films, 5 documentaries, 12 student films, 13 wearable technology fashion films and 5 master classes during the festivities.

With an ability to inhabit both arthouse and blockbuster productions, an exceptional group of acting talent feature in this year’s selection including Kristen Stewart, Rossy de Palma, Emmanuelle Seigner, Waris, Dita Von Teese and Lady Gaga.

Some of the many fashion brands which have commissioned films or feature in the ASVOFF 9 programme are: Gucci, Chanel, Dior, Kenzo, Yohji Yamamoto, Hermes, Prada and many more.

Emerging talents and established names form a fascinating kaleidoscope of styles, genres and narrations, to present an ever-richer and diverse interpretation of fashion film at this edition of ASVOFF.

At Blossom Première Vision, 2 films will be featured:

  • Tuesday 4 July, showings at:
    12pm : A special favourite selected by Blossom Première Vision
    5pm : The Grand Prize winner (Snowbird by Sean Baker)
    • Wednesday 5 July, showings at:
      12pm : A special favourite selected by Blossom Première Vision
      4pm : The Grand Prize winner (Snowbird by Sean Baker)

With this new programming, Blossom Première Vision invites the industry to enjoy a fully envisioned event, ranging from materials for high-end pre-collections to films created by key fashion players.



Since its launch in 2008, ASVOFF ( has gained critical acclaim for encouraging both emerging and established artists to reconsider the way that fashion is presented and for challenging the conventional parameters of film. ASVOFF tours the globe with screenings at prestigious institutions and events like the Centre Pompidou, the Guggenheim, the Barbican, Art Basel Miami, CaixaForum Barcelona, the Franz Mayer Museum and the Cannes Film Festival in a host of creative capitals such as New York, London, Tokyo, Milan, Moscow, Mexico City.

ASVOFF is not only a competition of short fashion, style and beauty films but also a travelling international event showcasing feature films, documentaries, conferences, performances and installations – making it a must-see on both the fashion calendar and the film circuit for its genre-bending and groundbreaking programme.


About Diane Pernet

Diane Pernet is a world-renowned fashion critic and video journalist based in Paris. Previously a photographer and fashion designer, she now acts as documentary filmmaker, talent scout and fashion blogger. Pernet was one of the earliest fashion journalists to embrace the power of the internet, first through a column in online editions of Elle and Vogue and later through her own site, A SHADED VIEW ON FASHION ( which since its inception in 2005 has become a ‘must-read’ in fashion and creative industry circles. Pernet was recognised in 2008 for being a pioneer in digital media when she was chosen as one of three influential global bloggers to take part in a panel celebrating a seminal fashion exhibition at New York’s Metropolitan Museum of Art. As one of the most recognisable faces in fashion, she has also been captured on the other side of the movie camera through cameo appearances in Robert Altman’s film, ‘Prêt-à-Porter’ and in Roman Polanski’s ‘The Ninth Gate’. While contributing to some of the most highly-acclaimed fashion magazines and pioneering online media, Pernet launched ASVOFF in 2008. As the founder of the world’s first film festival dedicated to fashion, style and beauty, she is widely considered to have incubated the ‘fashion film’ from its infancy to the popular genre that it is becoming today. Pernet is not only credited with providing the first platform of its kind for the ‘fashion film’ genre to evolve and flourish, but also with helping ‘fashion film’ to revolutionize aspects of the fashion industry, breathe life into static photography, offer a new outlet to filmmakers – and to trigger several important commercial, business and digital media opportunities across the fashion and movie industries.


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