Eastman makes the promise of sustainability a reality with Naia™ Renew

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Eastman, the producer of sustainably sourced Naia™ cellulosic fiber, recently introduced its new Naia™ Renew portfolio, sourced from 60% wood pulp and 40% certified* recycled waste plastics. Naia™ Renew cellulosic fiber is traceable with certified biodegradability that captures the value of hard-to-recycle materials that would otherwise be destined for landfills. It can be produced at scale to deliver sustainability without compromise to the fashion world.

“Naia™ Renew enables a circular economy for the fashion industry and helps brands meet their eco-conscious goals,” said Ruth Farrell, global marketing director of textiles for Eastman. “We’re transforming what a fabric can be and do to meet the sustainability demands of our customers and to create a world where brands and consumers can be in fashion without compromising on quality and performance.”

Available as both a filament yarn and a staple fiber, Naia™ Renew offers clear advantages over other materials. Naia™ Renew filament has a luxurious appearance and incredible ease of care for fashionable womenswear garments, while Naia™ Renew staple fiber is inherently soft and quick drying, with reduced pilling properties, making it ideal for everyday casual wear.

The closed-loop process used to create Naia™ Renew prioritizes the safe and environmentally sound use of chemicals, ensuring that the products you create are as sustainable as they are stylish. The manufacture of Naia™ Renew also enables a measurably reduced carbon footprint over the fiber’s life cycle, and it is certified biodegradable and compostable, creating the possibility for fabrics to safely return to nature at the end of their usefulness.

“Our vision is to make sustainable fashion accessible for everyone” Farrell added. “We all need to play our parts to help fix the future and work together to protect our planet’s precious resources for the next generations. With Naia™ Renew, you can take an active role in conserving resources and fostering innovation, while demonstrating a passion for sustainability that resonates with consumers worldwide.”

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*Naia™ Renew recycled content is achieved by allocation of recycled plastics using an ISCC-certified mass balance process

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