Driven by a growing demand for personalised products, the textile market is shining a light on unique know-hows pairing tradition and innovation – as amply demonstrated by Soieries Roger Cheval, Jean Bracq, Fasac, GDA and Ricamificio Duegi. They’ll each be bringing their own vision of tomorrow’s elegance – distinguished, inimitable, and customised – to Première Vision Paris.
Jean Bracq and the Soieries Roger Cheval are both emblematic of France’s rich textile tradition, and fine examples of its astonishing capacity for reinvention and anticipating the future. Since its founding in 1889, Jean Bracq has perpetuated the ancestral craft of fabricating Calais-Caudry lace, famous throughout the world for its extraordinary fineness, rich backgrounds and wide array of motifs. The collections created by this time-honoured company are quite naturally targeted to a high-end market and, season after season, successfully adapt this age-old technique to contemporary trends, with a constant focus on the unique and exceptional.
Since 1936, the Soieries Roger Cheval has been developing and updating traditional mechanical-chariot flat printing ( “à la lyonnaise”) and the inimitable art of hand-painting. By turns spectacular, unusual and original, the work of this French company re-posits hand craftsmanship as the cornerstore of timeless luxury.
For the next spring-summer season, the Soieries Roger Cheval are developing a surprising range of layered prints and floral motifs recoloured by hand thanks to its unique flat printing methods and a truly impressive array of textile finishings and treatments – from fixed-washed, to flocked, sequinned, coloured printing pastes, pearly, shiny, matt, coloured glues, burnt-outs, foam printing, gilding, hand-painting – in colours and shines as unmistakable as they are fully personalisable.
Italy’s Fasac, GDA and Ricamificio Duegi naturally make “Made in Italy” one of the pillars of their corporate philosophies. Since 1989 Ricamificio Duegi has offered a full range of high-quality embroideries and fabrics that can be extensively personalised, including macramé, 3D embroidery, laser cut-outs, layered fabrics and laminated, brushed and chintz effects.
GDA rejuvenates vintage designs with raised borders, employing digital techniques to produce a hand-crafted look; updates pigment prints with wefts enriched with lurex and ribbons; and infuses linens with a new sporty spirit, using poyurethane coatings to lend them a technical and sophisticated look.
By teaming up noble materials and advanced technology, Fasac constantly pushes the limits of textile creativity. This season the company is turning to two new digital-printing techniques: the first can be used to create perfect double prints on both sides of any material, the second makes it possible to print on jacquards, scrupulously following the contours of any pattern, no matter how complicated.
Whether drawing on traditional know-hows or contemporary techniques, the uniqueness of the handmade or the wonders of digital technology, all these exhibitors confirm the importance of personalisation and exceptionality – keystones of fashions that have throw out the old rulebook, and ready to write a new one.