Bethany Williams at the July show


This July 2018 show, Première Vision had the honor of presenting one of Bethany Williams’ outfit in the Smart Wardrobe, to promote innovation, creativity and sustainably fashion.


Discover this amazing designer’s latest collection and her particular approach to the fashion of tomorrow.



Bethany Williams


British designer Bethany Williams presented an outfit from her SS19 collection “No Address Needed to Join” following in the environmental and socially enterprising foundation laid with her debut collection last season “Women for Change”.


Working in collaboration with The Quaker Mobile Library and British publishing house Hachette UK. This season celebrated waste materials from the publishing industry and the innovative Mobile Library Charity. The organization makes literature available for borrowing to marginalised parts of society who have no fixed abode required for registration to public library services.  To support The Mobile Library Charity, Bethany donated 20% of the profits from this collection.


As with every season the collection was produced from recycled and organic materials. The materials link closely to the story of books and libraries, utilizing waste product from Clay’s book manufacturing in Suffolk, one of Hachette UK’s printing partners. Bethany has taken the book waste to San Patrignano in Italy and worked alongside the community to weave fabrics mixed from book waste, waste from San Patrignano and donated pre-production waste from mills in Italy. 

Bethany’s involvement with San Patrignano developed in an ongoing collaborative project between Fondazione Zegna and London College of Fashion, UAL.  The project considers the human interactions associated with fashion manufacturing, and facilitates dialogue between students and the rehabilitative making communities of San Patrignano and “Making for Change”.


Hachette UK have kindly donated books to the mobile library and have also donated the use of their logo and book covers through the printed textiles, which are inspired by Hachette UK’s book cover artwork.   Bethany has also continued working with the London College of Fashion’s ‘Making for Change’ programme, which supports the training of women in Downview Prison. The programme constructed the jersey pieces for the production of the orders. 


Knitwear has been created in collaboration with Wool and Gang’s Heal the Wool yarn (which comes from 100% recycled Peruvian wool fibre and 30% of the yarn price is donated to Friends of the Earth) and taking recycled wool from Kent for the hand embroidery. All the sampling is hand knitted by Bethany’s mother on the Isle of Man where she grew up. Raw materials are sourced from Chris Carney Collections, a recycling and sorting facility where it goes on to be washed, unravelled before the hand knitting process. Other denim elements within the collection were sourced alongside this and unpicked before being reconstituted and hand printed into new garments.

Bethany Williams




See also: Smart CreationCienne, Bethany Williams, Sylvia Heisel & Studio 189 make their way to New York / San Patrignano: Laboratory of ideas

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