Asu Clothing team joins the Sourcing Connection

Name: Asu Clothing
Country: India
Sector: Urbs & Suburbs

The Sourcing Connection is the Première Vision Paris universe dedicated to Asia-Pacific fashion sourcing. Every single exhibitor is audited by a Selection Committee to guarantee brands that companies have at least 65% compliance with the market standards as confirmed by an audit by Bureau Veritas. Discover the september 2018 exhibitors!



Asu Clothing was set up in 2001 and has rapidly grown driven by passion for fashion, quality manufacturing and quick delivery to market. The company is based in New Delhi in India and the showroom in Paris.  This allows them to showcase their collection to European customers rapidly, in order to avoid them a long journey to India and catering to the fast and ever changing needs of the retail fashion industry. ASU has been founded with a vision of offering Scandinavian levels of service to European customers wishing to manufacture in India.  

ASU CLOTHING creates 6 main collections per year plus several express collections and offer quick lead-times thanks to their family owned factory. Their design team is based in Delhi and also in Paris and they work with their client’s designers as well.

Their factory “Invention India” is fully audited with BSCI, WRAP & SMETA accreditations.  ASU has a capacity of manufacturing 75000 pieces a month and they are specialized in both woven & knit qualities.  All manufacturing is done in-house, they do not outsource any of their production. In-line and final inspections are carried out by TUV SUD and once again checked in their warehouse in Paris. Wash testing of fabric and final garments is done by Intertek and/or SGS.

Meet Asu Clothing next Sept. 19-21 in Hall 2!

Urbs & Suburbs: the sector you LIKE. This district displays the latest trends and production possibilities in street wear and casual collections. Dress head to toe in all that is hot and happening. From hipster to hip-hop. From skater to wave board. From Insta to tutorial. From boyfriend fit to cropped top, biker jacket to knitted soft shelled blazer. This district is THE blend of products that makes you look smart, raw, rough, slick and wanted.

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