Updating SS18 : Fashion attitudes

The influence of sport and streetwear on spring summer 18 can be clearly read in the fashion brands’ choice of fabrics and shapes.

Freedom of movement – thanks to the suppleness and tonicity of fabrics – is key.

Whether truly tech or with behaviours similar to sports fabrics, synthetic, paper-handle and ultra-light aspects carry the day, along with snapping cottons and bright, clear graphics in signage colours.

And there’s bounce, as seen in the importance of crepes and seersuckers, subtle but nonetheless present, picked for their ability to impart a dynamic suppleness.




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