Sport & Outdoor
This world’s key word of the season is “casual”!
The relaxed cotton look has never been so popular among tech buyers.
Sport and outdoor wear get even closer to urbanized sportswear.
Beyond the casual trend, usage calls for reassurance, even more technicality,
lightness and flexibility for ever-closer fits and greater ease in all circumstances.
URBAN SPORTS & OUTDOOR
While the visuals for selected fabrics are discreet, the assertive character of their touch makes all the difference. Elasticity is a must, while a compact hand gives way to materials that are more springy, light and fresh.
For outerwear pieces, active sports and fitness brands were looking for more moveable elasticity that were less girdle-like and more lively. They chose more fluid extensible knits and light, bi-stretch shirt weights.
The cotton wave dominates all the fabric selections for jackets and parkas.
The cotton touch is of primary importance, even for 100% synthetic fabrics, which have an almost natural matte finish. Denim and chambray finishes were highly appreciated. High-performance cotton/synthetic fabrics gained considerable ground for waterproof poplins and gabardines, breathable raincoats and windbreakers.
This season, lightness inspired buyers’ selections for all kinds of clothing. For windbreakers and high-performance jackets, lightness is at a premium. The synthetics chosen are so fine they practically disappear in the hand, become translucent or even transparent for protection that is quite nearly immaterial.
The worlds of sport and the outdoors re-center on fabric choices with sober visuals. For pieces such as tops, buyers’ favorite designs are mainly small and discreet. These appear in tone-on-tone prints, damask jacquards or in discreet embossing.
As a counter-current to these primarily matte and sober selections, pearly reflections and light metallics emerged as the favorite finishes for buyers looking for coatings. These choices herald raincoats and jackets with precious clarity.
Swimwear specialists selected ever-finer high-performance and bi-stretch materials. Here again, lightness goes hand-in-hand with technicality, chlorine-resistant fibers, UV-resistant colours and quick-dry materials that lend themselves to a number of fantasy treatments.
Mostly requested in prints but also sometimes in jacquards, floral designs seem to be lifted from the jungle’s depths: petals are shaded; leaves appear and disappear in tone-on-tone motifs. Here, the ethnic influence is discreet, with a preference for small and mini in tonal colours.
Swimwear buyers were attuned to the season and chose fresh, bold visuals: striped polyamide/elastane knits with acid or fresh contrast for feminine, graphic bathing suits. Woven wide and bold stripes make for highly visible bathing shorts. Enlarged mesh beachwear makes a sexy, sporty statement.