Upper Jeanswear Exhibition
The Upper Jeanswear specialized area 2nd edition will showcase the Playful Placements Exhibitit.
An exhibit representing a collaboration between exhibitors in the specialised Upper Jeanswear area and the digital-printing studio DEMEURE.
Creating a dialogue between denim shirts and decoration.
Playing with, imagining and placing the motif
with determination, intuition and ingenuity.
Playing on the season’s shifting balances,
and giving bloom to fruitful encounters
between digital designs and wash-outs,
between indigo and energizing nuances,
between one-off items and large-scale production.
Hall 6 North