The Woolmark Company
The Woolmark Company today gathers some 23,000 wool producers under a brand that is now a synonym for textile quality. Its world famous logo celebrated its 50th anniversary in 2014.”We promote the work of our partners, while also supporting wool research and innovation, from yarn to finished product,” explains Christina del Gobbo. The Wool Lab, the trend books created each season by this non-profit organisation, provide a privileged vantage point to spot new trends in how wool is used, especially merino wool. “The breathable and insulating properties, resistance and natural elasticity of the new merino wool fabrics make it a perfect material for sportswear and outdoorwear,” continues the association’s country manager for France, emphasizing a renewed interest in summer-version wools in ready-to-wear.