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Should sustainability matter given the constant renewal?

> Chantal Malingrey-Perrin, Director of Marketing and Development, Première Vision
“We found there to be an increase in the supply of creative fabrics meeting the requirements of sustainable development. We believe, as are more and more industry professionals, that responsibility is now totally compatible with creativity and technological progress.”

> Giusy Bettoni, founder of CLASS (Creativity, Lifestyle and Sustainable Synergy) and Première Vision consultant
“There is no longer any interference between creativity, industry and sustainability. The aim should be to include in all offers and at all stages a new dimension: responsibility. Consumers are asking for it, and it is a marketing asset. Brands seek innovation; sustainability is one.”

> Simone Stellone, Sales Director, Re.VersoTM Manifattura Selloni 6K4
“We have an integrated manufacturing process thanks to the cooperation of three companies. Green Line collects wool manufacturing waste after garment cutting. Boretti manually sorts them, keeping the most interesting pieces to transform them into fi bres thanks to a mechanical process. Tuscan wool maker Lanifi cio Stelloni spins then weaves these yarns for its high-end developments. It’s a unique process and customers like it. Gucci is using our Re.VersoTM cashmere for winter 15 16.”

DISCOVER SOON AT PREMIEREVISION.COM THE VIEWPOINTS FROM ALFONSO SAIBENE CANEPA, CALIRE BERGKAMP AND VERONICKA POTOCKO (STELLA McCARTNEY), MAURO ROSSETTI (TESSILE E SALUTE), ANDREA BORAGNO (ALCANTARA).