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MY JOB ARTISAN WOOL-MAKER

I AM A 7TH GENERATION WOOL MILLER The starting point for my work (and my day) is looking for raw materials. Having the sensibility to choose a good wool takes time and experience. It’s a skill transmitted from father to son, but I haven’t stopped learning. A favourite day happened 20 years ago, when someone from a large French fashion house arrived with the image in mind of a dated company dedicated to menswear. She stayed all day. The person was thrilled with our style office set up like a kitchen where everyone can try out their recipes. She must have changed her mind about us because they’ve been working with us since that day! You know, we are a small company; we all know each other very well. Some have known me since I was a student and spent my summers at the factory. And for newcomers, I’m like a big brother they go to for advice. When I’m there, I love to delve into our archives. They are the basis for our products developments that go in every direction. But don’t think I’m backward looking: I believe in the power of social media and web marketing. Proposing gorgeous samples isn’t enough. To sell a fabric, you have to first know how to tell its story.

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Paolo Paoletti, of Paoletti dal 1795,
Première Vision Fabrics, (5J49) and his wooden yard stick, over 50 years old, which he has had with him from the start.