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New York, Paris... The 29th Hyères Festival steps centre stage!

Last April, the 29th Hyères Festival crowned Kenta Matsushige

With a jury chaired by Kenzo creative directors Carol Lim and Humberto Leon, the young Japanese designer, a graduate of the Chambre Syndicale school since 2012 who now  lives and works in Paris, was awarded the 2014 Première Vision Grand Jury Prize.

The womenswear collection by Kenta Matsushige, Hinabi, is nourished by shifts and offsets, like the artists Walter de Laria and Lee Ufanqui, who exhibit their pieces amongst nature, in particular on Japan’s Naoshima island. “My collections aim to be urban and modern whilst respectinghinabi, pastoral beauty, which is in opposition tomiyabi, urban beauty,” explains the designer.

Architectural and poetic, the creations of Kenta Matsushige also came to be thanks to the support of Première Vision. As every year, the 10 finalists were welcomed in February to the Première Vision Fabrics, Accessories and Yarns shows where they benefitted from a privileged access to products – yarns, fabrics and trims/accessories – from top international companies. Additionally, in a new development this year, they were welcomed by select exhibitors at Première Vision Manufacturing, the fashion manufacturing show, to help them manufacture their collections.

Two exclusive exhibitions

The winner of the fashion competition was also welcomed at the Première Vision New York show this past 22 and 23 July, presenting his work in a specially outfitted space.

Then, in Paris last 16-18 September, an exhibit dedicated to the young Japanese designer took place at the junction of the Première Vision Manufacturing and Première Vision fabrics  shows.

More information on the 29th Hyères Festival