A new brand, a new momentum
THE STARTING POINT FOR ITS NEW COMMUNICATIONS STRATEGY, THE MANIFESTO CONVEYS THE VALUES OF PREMIÈRE VISION PARIS.
“We are completely in step with this change. Both the integration and the unifying structure were eagerly anticipated. Obviously, it will improve the overall readability of the show, and the navigation between the various sectors.”
Raymond Bono, creative director,
Nuprimary (Designs, 5V15)
“Thanks to Première Vision, Japanese exhibitors accelerated their international development. I hope that with this strategic evolution,
Première Vision Paris once again plays a pioneering role in the international fashion industry.”
Yuka Hashiguchi, journalist at Senken-Shimbun
The six major, mutuallycomplementary activity sectors serving global fashion have been brought together under a single brand: Première Vision Paris.
It was in many ways an obvious step. Ever since the successive acquisitions of Zoom in 2013 and Le Cuir à Paris in 2014, the twiceyearly Paris gathering has become a collective event, now managed by a single organiser, Première Vision. The February edition is the concrete expression of the new policy. Marc Brunel, Show Manager of Première Vision Leather, welcomes the change. “The new brand policy extends the traditional rigour of the Première Vision selection committee to all.” With leather, fur and luxury, Première Vision Leather thus confirms its premium positioning. Discoveries this session include newcomers Pittards and Tarnsjo, with their exotic, very highend offer, and a fast-growing Technical Components area featuring industry leaders like Mondial Suole. Boosted by the Manifesto (above), the aisles at Première Vision Designs are bubbling with creativity, with a record number of proposals and the arrival of 22 new exhibitors from diverse universes. “This season, some specialists in handmade patterns and designs are joining us, with new British and French artists to discover, as well as Bolton, an English design school,” says Stephanie Binoist, Show Manager of Première Vision Designs. Diversification is also given a strong impetus by the new brand policy. At Première Vision Manufacturing, in the northeast of Hall 6, the offer is increasingly varied, with a strong presence from Morocco, the most represented country, and a strengthened role played by Turkey. Première Vision Accessories Show Manager Céline Bertrand echoes the trend to diversification and balance, noting increased exhibitors at Jewellery Components and Engineered Motifs and Transfers. “And this session we are also showcasing the wealth of denim accessories, with a special focus in the Display forum,” she added. Première Vision Yarns is consolidated by this unifying brand policy and presents an international offering, including major players in spinning and fibres. And finally, Première Vision Fabrics, with 55 new admits for a total of 788 exhibitors from 35 countries, confirms the overall enrichment of the offer brought together under the Première Vision Paris banner. Gilles Lasbordes, General Manager of Première Vision, is delighted by “the arrival of three leaders in Pulsation Knits: Carvico and Jersey Lomellina from Italy and Heathcoat from England, along with the expansion of the Relax Linen sector for this spring summer edition.” He also singled out “a rarity in Paris, the presence of a Thai company specialised in lace/embroidery.”
127 new exhibitors at première vision Paris
A single web portal for all
• A single website. Practical information, exhibitors, all the news and an enhanced fashion section at www.premierevision.com.
• The interactive e-catalog presenting all the exhibitors.
• Unified social media. Follow us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn.
• The Première Vision Paris app. Full of practical information, a map of the shows, the catalog and the latest news.