FASHION: CHARGED UP AND READY
©Studio Roosegaarde, DR – The Intimacy line of underwear by Studio Roosegaarde modulates its transparency depending on emotions.
“Connectitude is an attitude, a way of being and a desire. It’s part of a pivotal era where the first marketable products are emerging alongside of experimental prototypes.”
Nelly Rodi, General Vice President of R3iLab
“We’ve never been so close to the goal, but the challenge remains: how to combine comfort, appearance and new technological functions?”
Bernard Cugerone, JRC Reflex – Accessories, 4h35-4i36
ARE WEARABLE TECHNOLOGIES THE MAGIC BULLET OF THE FASHIONS OF TOMORROW?
Whether talking about smart labels or geo-locatable coats, experts and producers are in agreement. “Over the past decade the digital world has revolutionised how we work, but today a new life style is emerging. Connected textiles and fashion are part of a broader current that affects all sectors of daily life,” says Nelly Rodi, general vice president and president for Ile de France of R3iLab. “This is an inevitable, irrevocable and international trend that will move into all garments, from sports to evening dresses and ready-to-wear,” agreed Bernard Cugerone, president of JRC Reflex (Accessories, 4H35-4I36) and program director of “Immediate Futures” at R3iLab.
Among the innovative projects selected is TEXtile 3.0 from the Société Choletaise de Fabrication (Accessories, 4E2), which transforms outdoor furniture fabrics into a source of autonomous light.
Fruit of the promising encounter between new technologies and textile know-how, connected fashion promises to revolutionize not only clothing shapes, but also their functions. “Wearable technologies mark the convergence of form and function,” says Maria Vitinidou, head of the Athens Fashion Club. The proof: the Solar Jacket, designed by the Greek brand, can charge a tablet, while the smart coat developed by Turkish designer Arzu Kaprol changes shape with the seasons. From anti-fraud strategies in the medical and sports domains to interactive and luminescent jewellery, the applications of these new technologies are potentially limitless and give free rein to the imagination of clothing and accessories designers. While Taggie zips and Smart Label tags from Italian companies Lampo-Lanfranchi (Accessories, 4F23) and Dienpi (Accessories, 4G15) ensure clothing traceability, the Intimacy line of underwear designed by Studio Roosegaarde modulates its transparency depending on emotions. “And what about techno-poetry?” asks Daan Roosegaarde, artist at the creative studio that bears his name.
Not to mention the Easy Touch leather introduced this summer by tanner Pechdo (Leather, 3G50), which put its know-how and common sense to play addressing an urgent need from smartphone users: how to use touch screens with gloves? (Leather ones of course!) Connected fashions are a game changer, fundamentally altering the relationship between consumer desire and product development. And as one thing leads to another, alliances between artisanal traditional, cutting-edge insights and technologies will broad-en the scope of clothing.
©Lampo-Lanfranchi (Accessories, 4F23) – Taggie is the first zip in the world integrating a RFID (Radio Frequency Identification) tag, capable of storing any information about a garment or bag.
SCENARII 2020 CONFERENCE BY R3ILAB TAKING STOCK OF TOMORROW’S BEHAVIOURS THANKS TO THE TEXTILES OF THE FUTURE.
WEDNESDAY, 16 AT 4:30 PM. Fabrics, MEZZANINE HALL 5, ROOM 520AB
R3ILAB: PERSPECTIVES ON TOMORROW’S FASHION
For the past 12 years, this industry association has been supporting innovative projects impacting the entire textile sector, from design to sales strategies. At Première Vision Paris, R3iLab presents a selection of experimental projects that paint a fascinating portrait of tomorrow’s fashion: eclectic, multifunctional, connected.