Hyères Festival

Ever since 2011, Première Vision Paris has been a partner of the International Festival of Fashion and Photography at Hyères, a natural pairing for two players so noted for their support of young designers. Première Vision lends its name to the Grand Prize awarded during the Fashion Competition of the celebrated festival.

2016 International Festival of Fashion and Photography at Hyères

31st International Festival of Fashion and Photography at Hyères will take place from 21st to 25th, April.

As every year, the 10 selected designers were welcomed in February to the Première Vision Paris show. They benefitted from a privileged access to a selection of exhibitors in order to help them manufacture their collections.


Exposition of Wataru Tominaga

The boldness, graphic power and strong visual impact of Wataru Tominaga’s collection, enriched by his research into fabrics and techniques, unanimously won over the festival jury. This research was evident in a collection reaching beyond masculine/feminine identities to create a positive dynamic. Inspired by emancipated fringe groups such as hippies or nerds, Wataru Tominaga seeks to break down stereotypes. With his collection of overstitched pleats, wide flocked vinyl stripes and juxtapositions of bright colours, the Japanese designer expresses his goal of creating a new genre, one likely to encourage a different vision of men’s ready to wear.


Wataru Tominaga



The jury:

Presided over by Julien Dossena, Creative Director, Paco Rabanne, Paris.
Marc Ascoli, Creative director, Paris
Coco Capitán, Artiste, Londres
Charlotte Chesnais, Designer, Paris
Romain Gavras, Filmmaker, Paris
Pierre Hardy, Designer, Paris
Andreas Hoyer, Founder of Heimat store, Köln
Tomoko Ogura, Fashion director, Barneys, New York
Nicole Phelps, Fashion critic, New York
Surkin, Artist, Paris
Louis Venegas, Editor, creative director and publisher, Barcelona

Julien Dossena, Creative Director, Paco Rabanne, Paris. Deeply anchored in his era, Julien Dossena has successful managed to combine experimental research, inspired by the history of the Paco Rabanne house, along with his vision of a resolutely contemporary fashion statement, adapted to the daily life of today’s urban women.

hyeres festival

The jury met in Paris on the 29th of January in order to choose the 10 candidates for the final competition :

  • Laura Boned, collection femme, France
  • Clara Daguin, collection femme, France
  • Rolf Ekroth, collection homme, Finlance
  • Hanne Jurmu & AntonVartiainen, collection homme, Finlande
  • Shohei Kinoshita, collection femme, Japon
  • Clémentine Küng, collection homme, Suisse
  • Akino Kurosawa, collection femme, Japon
  • Yuhei Mukai, collection femme, Japon
  • Amanda Svart, collection femme, Suède
  • Wataru Tominaga, collection homme, Japon

A reaffirmed commitment

The Grand Jury Prize Première Vision is a way for Première Vision Paris to reaffirm its commitment to rising your designers. Its support comprises much more than just a cash prize, providing young talents with support throughout the year.

1- A special welcome at Première Vision Paris

The first step of this partnership is putting the 10 designers chosen as finalists by the Festival Jury in January in contact with exhibitors who have offered to supply them with raw materials. Yarns, fabrics, accessories, and manufacturing possibilities… All these precious resources help the finalists design and produce the collections they will present at the Festival in the spring.

To this end, finalists are welcomed to the February edition of Première Vision Paris, where they enjoy a privileged access to exhibitors from around the world.

2 – An ideal showcase for the winner

After the prizes have been announced by the Festival’s distinguished jury, the Grand Jury Prize Première Vision winner will be awarded a 15,000 € prize. The winner will also enjoy high-profile visibility at both the Première Vision New York show, where they will present their collection to the press and North American fashion experts, and again at Première Vision Paris, where he or she will encounter thousands of international industry professionals and have a special display-presentation of their work. At the September show, the prize-winner will also serve on the jury of the PV Awards, which distinguish the most outstanding textile designs shown at Première Vision Fabrics.

3 – Lasting accompaniment

Festival prize-winners are given free access to all the Paris shows and the Trend Tasting Paris seminars for two years following their victory.

Previous edition :

  • Festival at Hyères 2015

    Festival at Hyères 2015

    During the 30th edition of the Festival at Hyères, La Maison Chanel was the guest of honor and the director karl Lagerferld the artistic director. The Franco-German designer Annelie Schubert has been awarded with the Grand Jury Prize Première Vision thanks to her womenswear collection named Aprons. It was produced with the support of from the following Première Vision Fabrics weavers: Jakob Schlaepfer, Luxury Jersey, Styletex and Teseo. With subtle details and discreet constructions, the designer presents a true silhouette, strong and clear. The relationship between the fabrics and colours is incredible. Annelie Schubert has taste and elegance. She has an endearing personality and is very sensitive, unpretentious, down to earth and fresh.

  • Festival at Hyères 2014

    Festival at Hyères 2014

    Sunday April, 27. The Jury, presided over by Carol Lim and Humberto Leon (creative directors ofKenzo), reward the winner of the Première Vision Grand Jury Prize, Kenta Matsushige, a young Japonese designer, for his collection named “Hinabi”. He installed his collection in a bucolic setting, where “[it] will have more presence than lost in a city” and in opposition to miyabin urban beauty”.

  • Festival at Hyères 2013

    Festival at Hyères 2013

    Thanks to an affirmed creative style, Finnish designer Satu Maaranen won the Première Vision Grand Jury Prize 2013, presided over by jury president Felipe Oliveira Baptista, designer and artistic director of Lacoste, Paris.
    “Can one dress oneself in nature? Is it possible to design a collection that takes the surrounding landscape into account?” These are some of the questions raised by the Finnish prize-winner, a graduate of Helsinki’s Aalto University, in her women’s collection Garment in Landscape, inspired by Land Art, military prints and 1960s haute couture.
    This collection was produced with the support of: Première Vision Paris, Taroni, Albert Guegain Broderies, Ventures, Schoeller, Warp & Weft, Sfate et Combier, Puntoseta, Made in France, Atelier Style Couture, L’Atelier d’Ariane, Lazar Cuckovic Couture, FIM. Crystals provided by: SWAROVSKI ELEMENTS.

  • Festival at Hyères 2012

    Festival at Hyères 2012

    The jury, presided over by Yohji Yamamoto, awarded the Grand Jury Prize Première Vision 2012 to Ragne Kikas, a young Estonian designer based in Hamburg, Germany. Ragne Kikas also won the Public Prize of the City of Hyères.
    Selected from among ten finalists, Ragne Kikas offers her vision of the radical, with a collection inspired by 15th and 16th century armour, whose inflexible and angular shapes she translated into knits, her preferred medium.
    Each silhouette must be a new sculptural enigma, at once obvious and impenetrable. The collection was produced with the support of Première Vision Paris and the following exhibitors: Close to Clothes, Eclair Prym Belgium S.A., and Tearfil Textile Yarns.

  • Festival at Hyères 2011

    Festival at Hyères 2011

    French designer Céline Méteil won the the Grand Jury Prize Première Vision 2011, one of two prizes attributed in the Fashion Competition of the prestigious International Festival of Fashion and Photography at Hyères, with a jury presided over by Raf Simons,

    Selected from among ten finalists, Céline Méteil created a collection of airy and structured origami-dresses made from jaconas. This stiff and transparent cotton plain weave is ordinarily employed to create a three-dimensional muslin prototype of a garment. Her highly architectural clothing entertains a dialogue with the body, building on layers of transparency and lace and shaped in subtle balance with fluid knits.
    Baptised “Plié-Backstage”, the collection was produced with the support of Première Vision Paris exhibitors: Sophie Hallette, Marioboselli Yarns & Jersey and TESJ, and Close to Clothes.
    Céline Méteil also won the Public Prize.