“Smart Creation is a unique and ground-breaking program, because, for the first time, brands, retailers, buyers, etc., have the opportunity to discover the sustainability and responsibility initiatives and values of the textile producers.” Giusy bettoni, responsible-innovation consultant to Première Vision and Founding President of C.L.A.S.S.
“Sustainable development is a pillar of the reputation of premium brands. It is an added value both now and for the future, providing a new economic model for businesses and a stimulus for the end-buyer.” Chantal malingrey, Director of Marketing and Development at Première Vision
SUSTAINABLE DEVELOPMENT: AN ISSUE FOR TODAY
Between the abundance of the offer, exhaustive media exposure and the accelerated deterioration of our environment, consumers are imposing new ethical requirements when making fashion purchases. More and more industry professionals appear to be seeing sustainable development as an added- value for their collections, to address this critical concern, now a fixture of 21st-century consumer spending. But how to combine the business world’s underlying demand for profitability with this civic engagement? It was to answer this question that Première Vision launched Smart Creation. This platform for analysis and communication aims to identify and promote the sustainable production and creative processes at its shows, to provider visitors more transparency and information. The program was launched with a survey conducted of over 1,600 exhibitors from July 2015 to January 2016. Tomorrow at 2:30 pm, a Smart Conversation* will reveal the results of this extensive survey, which suggests ways to better understand and communicate the commitment of textile professionals in terms sustainable development. Analysed and quantified, their Smart Facts* are indeed already quite numerous. From traceability sourcing to environmental and ethical values in their businesses, and eco-responsible production methods, sustainable development is proving to be, more than just a fleeting marketing opportunity, a true source of economic growth and competitiveness.
Incredibly smart, the smog-free tower by Daan Roosegaarde in Rotterdam absorbs CO2, purifying the surrounding air and using the pollution residue to create carbon diamonds for the jewellery industry.
Consultant in responsible innovation for textiles, fashion and design for Première Vision and founding president of C.L.A.S.S, Giusy Bettoni will be moderating the discussion tomorrow, featuring Carlo Sorrenti, Head of R&D at the Groupe Tod’s, Alfonso Saibene, Director of the Supply Chain and Sustainable Development at Canepa (Fabrics, 5H10-5J13), Andrès Franco, Associate Director of Communications for P&G Europe Fabric Care, and Chantal Malingrey, Director of Marketing and Development at Première Vision. The results of the analysis will be illustrated by concrete examples around this concept of sustainability: production that further reduces the consumption of water, chemicals and energy, drastic reduction of waste, transforming waste into fashion products, materials with innovative performance features to extend fabric lifespan, etc. And labels are using their creative and innovative power to make their own production more responsible and sustainable. One label spokesman openly sees in sustainable development “a new sense of effort that may seem tedious in its implementation given well entrenched work habits, but proves in fact to be the start of a new way of being that is healthier in terms of not only ethics but also competitiveness. Between environmental, social and economic sustainability concerns, eco-design is, for us, a new modus operandi that meets everyone’s approval. And research is on-going. That’s the most important thing.” Given ever more attentive customers, producers and brands now appear to be focusing on transmitting their values: responsibility also involves consumers, who are offered products with extended lifespans thanks to their innovative properties. So profitability can get in tune with sustainability in our homes too.
*CONFERENCE: “SMART CREATION PREMIERE VISION: ACTIVATING THE FASHION VALUE CHAIN.”
WEDNESDAY 17 AT 2:30 PM. FREE ENTRY. HALL 5, ROOM 501.
*RESULTS OF THE SMART CREATION SURVEY WILL BE PUBLISHED IN THE PREMIÈRE VISION DAILY NEWSPAPER ON THURSDAY 18.