Each Première Vision campaign pays tribute to inspiring personalities.
For the February 2017 edition, Première Vision once again renews its support for creativity, choosing the winners of the Hyères International Festival of Fashion and Photography as its “Icons” for the show’s new communications campaign.
This was a natural choice for Première Vision, which has partnered with the Hyères Festival since 2011, and lends its name to the Grand Prize award at the famed festival’s Fashion Competition.
6 winners of the Première Vision Prize and the Grand Jury Prize Première Vision thus took part in the photo shoot organised at the show last September.
They were: Wataru Tominaga, Satu Maaranen, Ragne Kikas, Céline Méteil, Annelie Schubert and Kenta Matsushige.
These 6 young designers, representative of fashion’s new generation, have lent their faces to Première Vision for a campaign with a fresh new outlook, whose motto is “Create, Inspire, Share.”