Upper Jeanswear

Why show at Upper Jeanswear?

Fashionable fabrics, garments and finishings

Upper Jeanswear meets the growing demand from fashion brands developing their own denim lines.

The objective

Bringing together jeanswear specialists to give ready-to-wear brands the keys to successful jeanswear collections, by gathering the full range of supply-chain know-how:



An international, selective and complementary offer of jeanswear makers at Première Vision Fabrics, representing the denim market (Italy, Spain, Portugal, Turkey, Japan…).

The strengths of Upper Jeanswear

  • A “full package” solution for fashion jeanswear lines
  • Selected on the basis of quality, creativity and innovation
  • Featuring denim specialists

A dedicated design and tools

  • A totally updated space (in Hall 6 North) within the Première Vision Fabrics show, designed to capture the identity of the industry, to be more visible and distinctive.
  • Redesigned stands in keeping with the up-market denim spirit and also created to convey the area’s distinctive identity. Each stand comes with a furniture allotment (depending on stand area), a name board, electricity and a promotional kit.
  • Visibility through the premierevision.com website and its social media accounts, the mobile app, newsletters and an online dedicated media plan targeting major and international publications.
  • Promotion tools with an electronic promotion kit to send to current and prospective clients.

Join Upper Jeanswear to

  • Present, in Paris, your collections and know-how in a specialised area dedicated to your universe.
  • Develop your international sales activity in the ready-to-wear business, win over new markets or gain customer loyalty.
  • Strengthen your international image and benefit from Première Vision’s promotional tools.


You are a fabrics specialist? Your contact : Marie-José Cerqueira – Exhibitors Manager mj.cerqueira@premierevision.com

You are a manufacturing specialist? Your contacts : Agnès Etame Yescot – Show Manager a.etame@premierevision.com / Olena Kokosh – Responsable Exposants o.kokosh@premierevision.com